Running from October to December, this season will bring together 28 artistes from five different countries to sing 52 songs, showcasing their local and signature styles to produce unique songs according to its management, this season will bring together 28 artistes from five different countries to sing 52 songs, showcasing their local and signature styles to produce unique songs.
Nine Nigerian artistes billed to feature on the show are Eva Alordia, Ice Prince, Flavour, Chindinma, 2Face, Yemi Alade, Olamide, MI Abaga and Afri Dija, while talented music maestro, Cobhams Asuquo, would bring his expertise to bear on the show as Executive Producer.
Management also revealed that Coke Studio Season 3 will be in distinct segments: mash ups between Nigerian and East African artistes; Artiste challenges; acoustic performances; and new songs from featured artistes.
There would also be a radio show version for Coke Studio Africa, airing across seven cities; Lagos, Abuja, Port Harcourt, Kano, Aba, Anambra and Ibadan.
Also, this season, Coca Cola will engage up to 500,000 Nigerian teens in secondary schools with an opportunity to showcase and highlight their talent with the state of the art Coke Studio bus.
Commenting on the initiative, the Marketing Director of Coca-Cola, Patricia Jemibewon, described the Coke Studio music platform as Coca-Cola’s way of sharing in the passions and aspirations of the African youth.
Jemibewon also said it will feature ‘mash ups’ of top musical talents across Africa as well revive the atmosphere of live music, using music to encourage unity and drive African pride. Coke Studio is a way of showing to the youths and also exploring the potential avenue for youths to express themselves through the music,” said Jemibewon.