For shoppers and keen observers across Lagos-Surulere, Ikeja, and Lekki amongst its long list, the popular shopping malls in the last one month, took a new look, as Nimbus Media, an emerging frontline outdoor advertising company raised a voice for safe strap and safe children.
It launched and supported a corporate socially responsible campaign through its
Social medial platforms and outdoor hoardings.
Speaking on the reason for the competition,Managing Director, Nimbus Media Limited, Wale Adegoke said,’’ In 2015 Nimbus planned to support a special charity, NGO or cause with a series of planned activities/campaigns, ensuring that we are spreading awareness of the charity and their cause across our network of premium shopping mall digital screens in Lagos for a month. The exposure is valued at over five million Naira. The impulse behind the idea is to promote the work of these heroic and selfless organizations doing amazing work in your communities while encouraging donations and support from the public by creating awareness about their activities, mission, achievements and plans using our medium. ‘’
Continuing, ‘‘We are committed to ensuring that we do our part to support these great causes consistently on our platforms and we want our audience to play a major part in the process of deciding which causes we will support. We simply asked Nigerians to nominate the causes, charities or NGOs they would like to benefit from this initiative. The Criteria considered for the nominated organizations was simple. They must be registered in the Federal republic of Nigeria and have been demonstrably active within the last 12 months in the country.’’
The Selection Process saw people nominating their favourite charities on our social media pages- Nimbus Social Media Pages: Facebook page – Nimbus Media Limited, Twitter - @NimbusMediaNG and Instagram - @NimbusMediaNG. The Strap and Safe Child Foundation, C.E.O is Mrs Bola Edwards, charity with the highest nominations emerged as the winner.
Other Participants include- Strap and Safe Child Foundation – 16 votes, Lady Mechanic Initiative –12 votes, Mantle of Mordecai Foundation – 6 Votes, Stay In School Foundation – 4 votes, Earth’s Haven – 3 votes, Destiny Trust Foundation – 5 votes, Kids Clean Club – 3 votes, Medic NG – 1 vote, and Slum2School – 3 votes.