Michael Jordan may be the greatest basketball player in history. He led the Chicago Bulls to six National Basketball Association championships, twice doing it in three consecutive years. His season scoring average of 30.1 points per game is the highest in the league's history. And he won five Most Valuable Player awards, as well as making the all-league defensive team in nine of his 15 seasons.
But Michael Jordan has become much more than a basketball player. Today, he is a sport icon, one of the best-known athletes in the world. His fame has transcended his sport and transformed him into a marketing mega-power. His Brand Jordan with Nike is approaching a $500-million-a-year business worldwide.
But now, years after leaving the NBA and his final stint as a player with the Washington Wizards, Jordan has decided to speak out, not just about basketball, but his business goals, his personal pleasures and, most of all, his private life.
Said basketball great Michael Jordan on why he is lowering the price on his super popular Air Jordan brand sneakers.
MJ is sick and tired of blacks killing blacks over his high priced shoes. He wants to set a precedent by showing people that spending more money on something exclusive doesn’t make you special it just makes you a fool with money. Michael Jordan feels bad for all these young black males with these large Jordan shoe collections but they don’t have one red cent invested in Jordan or Nike Stock and he would like to save them from themselves. He will make the transition in lowering the prices nationwide slowly over the course of the next couple years to deter any backlash in the black community.